South Korea Hair Care Market Overview
Base Year: 2023
Historical Years: 2018-2023
Forecast Years: 2024-2032
Market Growth Rate: 3.50% (2024-2032)
South Korea hair care industry is renowned for its innovation and quality and it sets global trends with advanced products and personalized solutions. According to the latest report by IMARC Group, the South Korea hair care market size is projected to grow at a CAGR of 3.50% from 2024 to 2032.
South Korea Hair Care Industry Trends and Drivers:
The South Korea hair care market is expanding rapidly due to several interconnected factors. Primarily, the market is driven by the global influence of K-beauty trends as well as the increasing consumer attention on personal grooming. Besides this, the demand for hair care products is supported by a growing preference for specialized solutions targeting issues like hair loss, scalp care, and damaged hair, fueled by rising awareness of hair health. Additionally, the popularity of K-pop and celebrity endorsements significantly influences consumer purchasing behavior in the South Korea hair care market. In line with these factors, urbanization, increasing disposable incomes, and evolving beauty standards contribute to the adoption of premium and innovative hair care products, including those with natural and organic formulations.
Key trends shaping the South Korea hair care market include the rise of multifunctional products and technological advancements in formulations. Moreover, products that combine scalp care, hair strengthening, and styling benefits are gaining traction among time-conscious consumers. In addition to these factors, the market is also experiencing a rise in demand for eco-friendly and sustainable hair care products, prompting brands to adopt recyclable packaging and environmentally responsible production methods. Furthermore, digital platforms and e-commerce are playing a vital role in reaching tech-savvy consumers, enabling brands to expand their reach through social media marketing and online exclusives. Consequently, the increasing popularity of DIY hair treatments and professional-grade products for home use also underscores the growth of the South Korea hair care market, which is anticipated to remain strong over the forecasted period.
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South Korea Hair Care Industry Segmentation:
The report has segmented the market into the following categories:
Product Type Insights:
Shampoo
Conditioner
Hair Gel
Hair Colorant
Others
Distribution Channel Insights:
Supermarkets/Hypermarkets
Convenience Stores
Specialty Retail Stores
Online Retail Channels
Others
Regional Insights:
Seoul Capital Area
Yeongnam (Southeastern Region)
Honam (Southwestern Region)
Hoseo (Central Region)
Others
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Aekyung Industrial Co. Ltd
Amorepacific Corporation
Henkel AG & Co. KGaA
LG H&H Co. Ltd
Mandam Korea Corp (Mandom Corporation)
Key highlights of the Report:
Market Performance (2018-2023)
Market Outlook (2024-2032)
COVID-19 Impact on the Market
Porter’s Five Forces Analysis
Strategic Recommendations
Historical, Current, and Future Market Trends
Market Drivers and Success Factors
SWOT Analysis
Structure of the Market
Value Chain Analysis
Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include a thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape,e and benchmarking analyses, pricing and cost research, and procurement research.
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